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Digital Transformation in Action: Case Studies of Success

Case 1


Jordanian expatriates’ remittances increased by 1.5 per cent in 2022 compared with the previous year, reaching a total $3.452 billion.

The figure constitutes 93.1 per cent of pre-pandemic remittance levels recorded in 2019, according to data from the Central Bank of Jordan (CBJ) released on Wednesday.

On a monthly scale, CBJ figures from December 2022 showed that Jordanian remittances increased by 6.7 per cent compared with the same period of 2021, reaching $319.3 million, the Jordan News Agency, Petra, reported.
Lejion Media Explores Lucrative Money Transfer Market Potential in Amman, Jordan

Lejion Media, a prominent player in the global financial services industry, recently embarked on an exploratory journey to Amman, Jordan, to assess the market potential for the African corridor. The company’s CEO, Mr. Fareed Jillani, led a delegation that engaged in productive meetings with numerous money transfer companies in the region.

The purpose of Lejion Media’s visit was to gain a comprehensive understanding of the market dynamics, particularly with a focus on Kenya, Ethiopia, and Uganda. The meetings with local money transfer companies unveiled a vast and untapped market, brimming with opportunities for expansion and growth.

Furthermore, Lejion Media discovered significant transaction volumes within the Egyptian and Saudi Arabian corridors, indicating immense potential for further market penetration. Recognizing the possibilities within these corridors, the company aims to capitalize on emerging trends and forge strategic partnerships to foster greater financial inclusivity.

As a testament to Lejion Media’s commitment to establishing a strong presence in the Jordanian market, Mr. Fareed Jillani was cordially invited by the Central Bank of Jordan. During the meeting, both parties discussed the prevailing regulatory framework and explored avenues through which new companies can benefit from the burgeoning Jordanian market. The collaboration seeks to promote a favorable environment for financial services providers, facilitating their entry and growth.

While pursuing these business opportunities, Lejion Media also took the time to immerse itself in the cultural and natural wonders of Jordan. Among the highlights of their journey was a visit to the mesmerizing Petra, an archaeological marvel known for its enchanting beauty. The experience left a lasting impression on the team, further cementing their enthusiasm for the region.

Lejion Media’s foray into Amman, Jordan, represents a pivotal step in its global expansion strategy. The company’s unwavering commitment to understanding market nuances, complying with regulations, and forming strategic alliances ensures that it remains at the forefront of the financial services industry.

Case 2

Connecting the World and Empowering the Communities

In an ever-evolving digital landscape, communication and connectivity have become essential aspects of our daily lives. Botim, the leading calling app, is proud to announce an exciting new feature that revolutionizes the way we send money across the globe. With Botim, you can now effortlessly and securely transfer funds to your loved ones anywhere in the world, bridging distances and making global transactions a breeze.

To introduce this groundbreaking feature, we embarked on an ambitious promotional campaign that captivated audiences worldwide. We harnessed the power of social media by partnering with influential personalities who showcased Botim’s new offering against the awe-inspiring backdrop of the iconic Burj Khalifa. This larger-than-life presentation created a buzz and generated immense excitement and anticipation among users worldwide.
Connecting the World and Empowering the Communities
However, our commitment to inclusivity and community empowerment did not stop there. Recognizing the importance of reaching out to all segments of society, we dedicated ourselves to engage with the blue collar community. Understanding their specific needs and challenges, we conducted a series of interactive activities that brought the benefits of Botim’s money transfer feature directly to them. Our dedicated team embarked on a journey to connect with blue collar individuals, engaging in personal interactions and explaining how Botim’s secure and user-friendly platform can simplify their financial transactions. By enabling them to send money back home or support their loved ones abroad effortlessly, we aimed to empower the blue collar workforce with the tools they need to navigate the global economy more efficiently.

This offline promotion campaign was meticulously designed to raise awareness about Botim’s innovative features and demonstrate our unwavering commitment to making a positive impact on the lives of our users. Through our collective efforts, we strive to bring people closer together and foster financial inclusion for all.

Join us as we continue to revolutionize communication and empower communities through Botim’s groundbreaking new feature. Together, we can transcend borders and forge connections that transcend distance and barriers, making the world a smaller, more connected place for everyone.

Case 3


Certainly! Let’s expand on each aspect of the case study in more detail:

1. Objective:

• The primary objective of Wells Barley’s initiative was to boost Know Your Customer (KYC) registrations for the BOTIM International money transfer service within the labor camps of the UAE.
• Additionally, the aim was to familiarize the workers with the process of using the BOTIM app for international money transfers by encouraging them to complete transactions during the gaming festival.

2. Event Description:

• The gaming festival was meticulously designed to create a vibrant and interactive environment within the labour camps.
• The festival featured four to five game setups, each offering different activities for participants to enjoy.
• Entry to the gaming areas was restricted to individuals who had completed a designated task related to the BOTIM International money transfer service. These tasks included sending money either back to their home country or locally.
• Upon completing the task, participants received a lucky draw voucher and instant gifts as incentives for their participation.
• The festival aimed to provide not only entertainment but also educational opportunities for the workers to learn about the BOTIM app and its functionalities.

3. Strategy:

• Wells Barley employed a strategic approach by integrating the promotion of the money transfer service with the gaming festival.
• By tying entry to the festival to the completion of tasks related to the BOTIM app, they ensured direct engagement with the target audience.
• The inclusion of instant gifts and lucky draw vouchers served as powerful motivators for participation, encouraging workers to take part in the activities and complete the required tasks.
• The strategy focused on creating a positive and memorable experience for participants, thereby increasing the likelihood of them engaging further with the BOTIM International money transfer service in the future.

4. Results:

• The outcomes of the gaming festival surpassed expectations, with a remarkable achievement of over 30% participation rate.
• This level of engagement is considered exceptional and indicative of the effectiveness of the event in achieving its objectives.
• The success of the initiative demonstrates the resonance of the strategy with the labor camp population and their willingness to engage with the BOTIM app through interactive and incentivized activities.

5. Future Opportunities:

• The success of the gaming festival opens up opportunities for future endeavours to continue promoting the BOTIM International money transfer service and enhancing KYC registrations.
• Wells Barley can leverage the insights gained from this event to refine their approach and tailor future activities to better meet the needs and preferences of the target audience.
• Expanding similar initiatives to other regions or communities could further extend the reach of the money transfer service and strengthen its market presence.

In summary, the case study showcases the effectiveness of combining entertainment, incentives, and education to drive engagement and achieve business objectives within a specific demographic, highlighting the potential for future growth and expansion.

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