Always is one of the world's leading feminine care brands, made by Procter & Gamble and trusted by millions of women around the globe. The brand is known for comfortable, reliable protection and for campaigns that celebrate the confidence of girls and women. For this campaign, Always needed a commercial that presented its product in a clear, positive and relatable way for audiences in the region. Lejion Media was brought on board to handle the complete production — from creative concept and casting to filming, editing and final delivery for TV and digital platforms.